Hi,

You know what I love about our community? You all vote with your purchases, and the data doesn't lie.

Every week I look at what's flying off our shelves, and it tells me exactly what's actually working for athletes like you. Not what marketing says should work—what you're choosing to buy again and again.

So here it is: The Top 7 Products from the past 7 days. Some are exactly what you'd expect. A few might surprise you.

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#1 - Maurten Gel 100: Still the King

After all these years, Maurten Gel 100 sits at the top. There's a reason for that.

25g of carbs that your gut can actually absorb without rebellion. The hydrogel technology means it passes through your stomach quickly and gets to work in your intestines where it belongs.

One gel every 20 minutes keeps me at 75g of carbs per hour without thinking about it. The neutral flavor means I never get sick of it, even on those 4-hour days.

Get Maurten Gel 100 here.

#2 - Dream Shot: Sleep like a Champion. 

I know, I know. I talk about Dream Shot constantly.

But here's why: the emails I get from athletes who try it are unreal. 69% of initial buyers reported better sleep. My own sleep scores jumped from the 70s into the 90s consistently. REM and deep sleep up 20-60% every night I take it.

One 2-ounce shot before bed. That's it. CherryPURE tart cherry juice (not powder, actual juice), Magtein magnesium that actually crosses the blood-brain barrier, 3g of glycine, L-theanine, ashwagandha, and PeptiSleep, the sleep peptide, to stop those 2am cortisol spikes that wreck your night.

The fact that it's #2 on this list tells me you're finally prioritizing recovery like the pros do.

Get Dream Shot here.

#3 - LMNT: The Hydration Everyone Keeps Coming Back To

LMNT keeps showing up in the top spots because it solves a problem most athletes don't even know they have: you're not getting enough sodium.

1000mg of sodium per packet. No sugar. No BS.

The salty flavors actually trigger your thirst mechanism, so you end up drinking more throughout the day.

Special LMNT offer: Right now you can get a 3-flavor sample pack for 50% off, exclusive at The Feed. Try Citrus Salt, Raspberry Salt, and Orange Salt. Find your favorite before committing to a full box.

Get LMNT 3 pack here.

#4 - KA-EX: The Cortisol Protocol That's Blowing Up

This one exploded after I shared my improved HRV results a couple weeks ago after using it. 

The main ingredient is phosphatidylcholine with tryptophan and amino acids. Clinical data shows it reduces cortisol back to normal 36% faster. I've been drinking one right after training—it's lemon/tart, refreshing as a hydration. 

My HRV climbed from the mid teens to over 30 (that is a 100% increase). Recovery between sessions improved noticeably. When I pair it with Dream Shot before bed (the PeptiSleep blocks nighttime cortisol spikes), the results are even better.

I extended the BOGO deal. Save 50% right now on KA-EX. 

Get KA-EX here.

#5 - Maurten Bicarb: This Isn't Optional Anymore

This is no longer a "nice to have" product. It's becoming the standard.

Sodium bicarbonate buffers the acid buildup in your muscles so you can hold that painful pace longer. The problem has always been the stomach issues. Maurten solved it with their hydrogel tech that shields your gut from the bicarb.

David Roche won Leadville with it. Every pro I talked to at the Tour was using it.

Here's the key: you MUST train with it. Don't save it for race day. Even if you're not racing soon, take it once a week for your biggest training day. Dial in your dose (it's based on body weight), learn how your stomach responds, and get comfortable pushing hard with it.

Get Maurten Bicarb here.

#6 - Pillar Triple Magnesium: The Sleep Stack Essential

Everyone's boosting their sleep game with Pillar's Triple Performance Magnesium, and I'm not surprised.

Three different forms of highly absorbable magnesium—each one targets different systems. Helps you fall asleep faster, stay asleep longer, and wake up without that groggy feeling.

I take this every night before bed along with my Dream Shot. The combination is unbeatable. Magnesium handles the muscle relaxation and nervous system calm, Dream Shot handles the cortisol and deep sleep phases and it adds in the Magtein Magnesium Threonate (the only magnesium not in Pillar). 

Mix it with water 30-45 minutes before bed and make it part of your wind-down routine.

Get Pillar Triple Magnesium here.

#7 - Formulas: The Routine That's Changing 2026

This one launched at the beginning of the month and it's already cracking the top 7. That tells you something.

Formulas isn't a single product—it's the complete daily routine system that takes the guesswork out of supplementation. Three parts: Daily (the morning nutrients you need as an athlete), Foundation (your fundamental powders all-in-one to add to your protein shake), and Dream Shot (before bed).

I've been using this since early December and the consistency it creates is game-changing. When you don't have to think about what to take and when, you actually take it. Consistency is what moves the needle.

Get Formulas here.

The Bottom Line

These seven products represent thousands of athletes voting with their training budgets. They're not chasing hype—they're buying what actually works.

Try what makes sense for where you are right now. Need better sleep? Dream Shot and Pillar Magnesium. Want to push harder in workouts? Maurten Bicarb. Struggling with hydration? LMNT. Looking to simplify everything? Formulas.

- Matt

Founder
The Feed.