Shiroi Kiba JutSu: A Letter from Jordan Craig

Jumat, 16 Januari 2026

A Letter from Jordan Craig

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Dear Jordan Craig Family,

Today, we pause to remember Dr. Martin Luther King Jr., and to reflect on the kind of life he challenged all of us to live.

In one of his most powerful messages, The Drum Major's Instinct, Dr. King spoke about something deeply human: the desire to be seen. He said it starts with a baby’s first cry. And as we grow, we carry that same impulse with us. We want our name to mean something. We want our presence to matter. We want the world to notice us.

But Dr. King challenged us to transform that instinct into something higher and use it on our journey to greatness. That is the legacy. And if we’re being honest, it will take all of us to usher in that kind of greatness.

Because Dr. King was not simply calling us to dream. He was calling us to live differently. To walk into our everyday lives with dignity and purpose.

As a small gesture of gratitude to our community, we’re offering 30% off sitewide* for our MLK Day Sale for those stepping into this year with purpose.

Thank you for being the best part of the Jordan Craig Family.

USE CODE: MLK2026

VISIT JORDANCRAIG.COM

*Exclusions apply. Sale ends 1/19 at 11:59 PM EST.