A note from the Founder

💛 Our monthly update from us to you  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Hi Alala Fam!  July is my birthday month, and I don't know about you, but sometimes birthdays make me a little melancholy. I'm turning 42 this year, and sometimes I wonder if younger me would be proud of where I am today, or would she tell me she wishes we did things differently? Can you relate? Regardless, July is also a month of celebrations, with birthdays, summer and July 4th all happening! Our Independence Day sale is on right now, and boy are there some great finds! Use SPARKLER at checkout & enjoy an EXTRA 30% off of all our already-on-sale styles. See what's on sale here.  I personally LOVE when I put the code in checkout and I watch the prices go down even more, finding a great deal is so fun isn't it?  So in the spirit of fun, here's some of the pieces I LIVE in, that you can now get for probably the best price ever. Unsurprisingly as a New Yorker, these are all black, but I won't apologize for that! Hope some of you feel the same - Haha! Rally Skort - I just wore this on Saturday for a whole, very hot, day of farmers markets and thrifting for my house. So much better than wearing pants, that's for sure! Look how happy I look! Maui Jumpsuit - I'm literally wearing this right now as I type this. I love how it's a one and done piece, and it's flowy, breezy and a perfect vacation piece. I like to layer mine with the Barre Racer Bra in Black for a bit more coverage.  Primary Tight - Love the simplicity and subtle shine of these leggings. They're also super comfy and I wear these all the time when I go for walks with my dogs. They also look great with an oversized shirt for the summer time and a pair of chic loafers or sneakers.  I hope you are having a wonderful summer and are loving life! A new athleisure set always helps make it better ;) As always, if you have any feedback for me, please send it my way!  With love and gratitude, Denise Lee

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